In today’s beauty landscape, TikTok Shop isn’t just a platform — it’s the global launchpad for trends, products, and consumer discovery. This dynamic conversation, moderated by WWD, brings together TikTok Shop and two breakthrough beauty brands, BeautyStat and Doll 10 Beauty, who’ve cracked the code on virality, engagement, and conversion. Through content that tells an authentic story and shapes the shopping journey, learn how these brands built loyal communities and turned scrolls into sell-outs, both online and offline. Whether you’re an indie disruptor or a large brand, this session will offer actionable insights on leveraging TikTok Shop to enable beauty brands of all sizes to drive real business impact, stay culturally relevant, and reach the next generation of beauty consumers.

This session is $90. You can sign up and pay for this session when registering for the show. Registering and paying in advance does guarantee you a seat.

Already registered for the show? You can log back into your registration here and add sessions.

Not registered yet? You can do so here, and add sessions during the process.