AI isn’t coming — it’s here, reshaping the way beauty brands connect, predict, and personalize. In this data-backed session, Mintel will unveil exclusive insights on AI-driven beauty trends, shifting consumer expectations, and how emerging technologies are redefining personalization — from product development to in-store and digital experiences. Following the data deep-dive, join Lindsey Peterson, Head of Beauty of Ground AI, for a thought-provoking conversation on the real-world applications of AI in beauty. From next-gen predictive analytics to conversational commerce, she’ll unpack what’s working, what’s hype, and where the biggest opportunities lie for brands ready to evolve. Attendees will gain: A clear understanding of how AI is influencing consumer behavior in 2025 Strategic frameworks for using AI to personalize beauty experiences at scale A look into the future of retail through the lens of real-time intelligence Welcome to the age of intuitive beauty. This is the conversation for leaders ready to use tech not just to optimize — but to inspire.

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