In 2025, search is culture — and beauty is leading the charge. Google and Spate have teamed up to uncover the latest real-time beauty trends, analyzing over 20 billion signals across Google Search, TikTok, and YouTube. This data-driven presentation will decode what’s actually capturing attention — from rising aesthetics and shifting routines to how emerging audiences like Gen Alpha are engaging with beauty. Expect a clear, compelling look at the trends redefining the landscape, and walk away with actionable insights on how to evolve your brand’s voice, product strategy, and digital storytelling to meet the moment.

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