The 2025 beauty consumer is discerning, educated, and exists seamlessly across digital and offline touchpoints. So how do we reach them? Track them? And speak to them? In this session, you’ll get an overview of the essential digital channels and how to use them to reach and connect with customers to grow your business. You’ll learn the basics of setting up foundations (tracking, data collection), what channels to begin with (owned and earned), and a tactical plan for activating on paid channels when you need to make every dollar count. Paid channels include Paid Search (Google Ads) and Paid Social (Instagram, Facebook and TikTok). In the realm of Paid Media, we’ll be focusing on how to capitalize on trends, what ad creatives and formats you need, and what messaging angles we’ve seen work best for beauty.

Entrepreneur Academy – separate sessions
Entrepreneur Academy sessions can be purchased on a a-la-cart basis, for $140. You can sign up and pay for this session when registering for the show.

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